WIT Retrospective Exhibition 
Typography
–
2023

The WIT exhibition showcases the design work of Michael Bierut, with a focus on developing a strong visual language to promote the event. Drawing inspiration from his famous quote, “simplicity, wit, and good typography” and his Yale poster series for the use of arrows, the arrows act as a central graphic element, adding movement and direction to the design. This visual system is applied across various materials, including a pitch book, promotional apparel, and posters. Clean layouts and bold typography work together to create a cohesive identity that reflects the spirit of Bierut’s work and encourages the public to visit the exhibition.